How to Set Up A PPC Campaign
How to Set Up A PPC Campaign
The important factor that affects your PPC campaign is the amount you intend to spend and your target keyword.
Obviously, the larger PPC search engines like Google Adwords, Yahoo! Search Marketing and MSN have the widest coverage, so the cost for bidding on their keywords is going to be more expensive than if you try the smaller, niche PPC search engines.
Yahoo! Search Marketing (formerly Overture) provides a free search tool that not only provides you with a wide range of keywords, but also a tool which indicates the current bidding price for those keywords. However, you’ll find a better free tool here: http://www.pixelfast.com/overture/. This tool will help you determine how many and which keywords you should plan on using in your campaign.
NOTE: This free tool gives you a good ROUGH guide. However, it does not give you sophisticated, accurate research. For example, it combines singular and plural and also combines word order. It shows the same number of searches for “cheap books” and “books cheap”, which is nonsense. You need to know which phrases people are REALLY using. For in-depth reviews of keyword research tools, see KeywordWorkshop.com.
If you are new to the industry, it’s advisable to take it slowly to begin with. Set yourself a small budget and choose keywords that are well searched for and as cheap as possible.
* The first step is to choose the PPC search engine you are going to use. You can choose from the “Big 3” - Google AdWords, Yahoo! Search Marketing or MSN, or one of the smaller PPC search engines.
* When choosing your keywords, choose wisely (the more focused and targeted the better) and keep bids within your budget. Just because a keyword has the most searches does not necessarily mean it will be the most profitable.
For example: the keyword “batteries” might have a large number of searches, but it is too general. How do you know if the visitor wants the batteries your site is going to sell? More targeted keywords and phrases, even with fewer searches can be profitable. Example: the keyword “buy rechargeable AA batteries” is much more focused and more likely to result in a sale.
* Tip: Do not target only keywords with the highest number of searches, especially if you are just starting out. These will be the most sought after keywords and phrases for PPC and they will cost you more to bid on them. Don’t be afraid to use keywords from the middle, and even lower end on the list. Fewer click-throughs that convert to sales are much better than paying for a lot of click-throughs and fewer sales. Remember, you want quality targeted traffic.
* The next step is to design and implement your ad. This will depend on the PPC search engine you have chosen. Incorporate your keyword or key phrase into the Title and if possible, either the main keyword or a secondary keyphrase into the description.
Create a number of versions of your ad so you can split-test them to see which one works most effectively. PPC Marketing requires a good deal of tweaking – especially when you are starting out – so tweak, test and monitor until you find the right word combinations that not only draw you visitors but make the sale.
Pay Per Click Search Marketing
What is Pay Per Click Search Marketing?
A simple definition of Pay Per Click (PPC) is the placement of an ad on a search engine results page or web page that appears for specified keywords or key phrases. The advertiser pays a pre-determined price (or bid amount) whenever a visitor who lands on that page clicks on the ad you have placed there. That’s why they are termed “pay per click” because you only pay when the visitor clicks on your ad.
* A PPC ad usually consists of a heading, a short summary and the URL which is the landing page you have selected.
* Some PPC search engines strictly control and monitor the title and description you can use in your ad while others are more open to the type of ad you can place.
* In some cases, once you have devised your PPC ad, decided on the amount you are willing to bid and lodged your application with the PPC search engine, your ad will appear within minutes, other PPC search engines may take a couple of days for your ad to appear. So unlike organic SEO, PPC marketing can generally give you immediate results.
New AdWords updates from Google
This week, Google is rolling out new AdWords updates for advertisers.
The changes are fourfold:
- Google is changing how it calculates quality scores.
- There will no longer be minimum bid requirements.
- Recommended first page bids replace minimum bids.
- Google will provide more transparency into quality scores.
These are largely positive developments, though they may create a few hiccups as this rolls out.
Google AdWords PPC Campaign Basics
The article intend to help the novice , who want to enter internet marketing.
To touch the base I would like to mention here that in todays Search Engine Optimisation race , the site owner intend to bring their site higher in Search Engines (eg Google, Yahoo etc) with selected Keywords. It takes time to get Google Organic Results. So the other faster and expensive way is “Google AdWords PPC Campaign”. (PPC refers to Pay per click)
To Start PPC campaign you need to bid the relevant keyword for your website.
Bidding on a keyword (such as in the area of mustang horses) means that:
Adword
1. Display. You instruct Google AdWords to display your ad when a searcher puts in certain keywords that you specify (such as “mustang corral” or “mustang roundup”). These ads show up at the top or right side of the “natural” search results under the heading “Sponsored Links.” They have no effect on “natural” search ranking for your site.
2. Rank Order. The amount you bid will determine your ad’s position above or below other ads. If you place a maximum bid of 10¢ and your competitor bids 11¢, he has outbid you and his ad appears above yours (all other things being equal).
3. Cost Per Click. You only pay when your ad is clicked on. Your ad could have been displayed 42 times, but if it is only clicked on 4 times, you would owe 4 x 10¢ = 40¢.
It’s more complex than that, of course, but hopefully these three principles will introduce you to PPC advertising
Article title appears two times on pages in Joomla
If you have the problem of Title appearing twice in joomla 1.5 pages then you need to follow the following steps
1. Go to the menu manager
2. Find the Menu Item for the page
3. Select in Parameters (System) > Show Page Title > No.
OR
Look inside your /templates/<templatename>/html/com_content/article/default.php file, near the top, for some lines like this:
<?php if ($this->params->get(’show_page_title’,1) && $this->params->get(’page_title’) != $this->article->title) : ?>
<h1 class=”componentheading<?php echo $this->params->get(’pageclass_sfx’); ?>”>
<?php echo $this->escape($this->params->get(’page_title’)); ?>
</h1>
<?php endif; ?>
Just comment out the part that writes the page title in this section like below.
<?php //if ($this->params->get(’show_page_title’,1) && $this->params->get(’page_title’) != $this->article->title) : ?>
<!–<h1 class=”componentheading<?php echo $this->params->get(’pageclass_sfx’); ?>”>
<?php echo $this->escape($this->params->get(’page_title’)); ?>
</h1>–>
<?php // endif; ?>
Note : If you dont find the folder or file under this path “/templates/<templatename>/html/com_content/article/default.php” then copy the “com_content/article/” folder and files there in from the BEEZ tempalte “/templates/beez/html/com_content/article/” (Joomla default template) to your template folder and make the changes.
Can I block or delete a superadministrator in Joomla 1.5?
Whenever try to delete a SuperAdministrator I get the following error
You cannot delete a Super Administrator.
The soultion to this is
First, demote to superadministrator to a lower category, such as registered. Then delete or block.
How do I recover my admin password in Joomla?
Joomla 1.0 or 1.5
If you know the email address that was used, the simplest thing is to do is to use the “lost password” Front-end function if you have made it available.
If not, you will need access to the MySQL database.
You have two choices, either add a new super administrator or change the password stored in the data base. To do this you need to go to phpMyAdmin (or use a similar tool) and manually edit the database. Before doing this back up our complete database.
Run this to create a new user known as admin2.
INSERT INTO `jos_users` VALUES (62, 'Administrator2', 'admin2', 'your-email@email.com', '21232f297a57a5a743894a0e4a801fc3', 'Super Administrator', 0, 1, 25, '2005-09-28 00:00:00', '2005-09-28 00:00:00', '', ''); INSERT INTO `jos_core_acl_aro` VALUES (10,'users','62',0,'Administrator2',0); INSERT INTO `jos_core_acl_groups_aro_map` VALUES (25,'',10);
The password will be admin. Immediately log in and change this password.
Or
You can change the password in the table for your admin user (assuming you never changed the user name; if you have just change the instructions below to .
The password is stored in the MySQL database jos_users table password field. (change this for your table prefix if different)
Open the table, find your admin username, and then select that row for editing.
The password must be hashed, you cannot simply enter text into this field.
Set the password to a known value
- password = "this is the MD5 hashed password" ------------------------------------------------------ - admin = 21232f297a57a5a743894a0e4a801fc3 - secret = 5ebe2294ecd0e0f08eab7690d2a6ee69 - OU812 = 7441de5382cf4fecbaa9a8c538e76783
Paste the hashed password into the field, save the change, and log-in using the new password. Immediately change your password to something more secure!
Changing Welcome to Frontpage component heading in Joomla 1.5
1. Login to Admin of Joomla
2. Menu > Menu Manager
3. Selct the Menu
4. Look for the system parameters on the right, either disable or change the text.
load a module in the content area in weblogic template for joomla
To load a module in the content area in weblogic template, you need to follow the following steps
1. Add a module to the template say ‘user9′ to the template. (to see how to add a module click here)
2. Extensions -> Template Manager -> Select weblogic template -> edit -> Edit HTML
3. if you have selected Layout style as PORTAL then
search for $split_layout==”PORTAL” in the code and the following lines
<!– user9 module start –>
<?php if ($this->countModules(’user9′)) : ?>
<div><jdoc:include type=”modules” name=”user9″ style=”none” /></div>
<!– user9 module end–>
after
<jdoc:include type=”message” />
<jdoc:include type=”component” />
4. save the file
5. Now create a module of type Custome HTML and place it in position ‘User9′
You can see the content in the content area now
Breadcrumbs not showing for Joomla weblogic template
Steps
1. Login to Admin ->module manager -> click “new”
2. Select “breadcrumbs” and then the next page will give you the parameters for the module: location, menu locations.
3. check “no” for title to show
4. Position : breadcrub
Enable it and you are done
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