How to Set Up A PPC Campaign
How to Set Up A PPC Campaign
The important factor that affects your PPC campaign is the amount you intend to spend and your target keyword.
Obviously, the larger PPC search engines like Google Adwords, Yahoo! Search Marketing and MSN have the widest coverage, so the cost for bidding on their keywords is going to be more expensive than if you try the smaller, niche PPC search engines.
Yahoo! Search Marketing (formerly Overture) provides a free search tool that not only provides you with a wide range of keywords, but also a tool which indicates the current bidding price for those keywords. However, you’ll find a better free tool here: http://www.pixelfast.com/overture/. This tool will help you determine how many and which keywords you should plan on using in your campaign.
NOTE: This free tool gives you a good ROUGH guide. However, it does not give you sophisticated, accurate research. For example, it combines singular and plural and also combines word order. It shows the same number of searches for “cheap books” and “books cheap”, which is nonsense. You need to know which phrases people are REALLY using. For in-depth reviews of keyword research tools, see KeywordWorkshop.com.
If you are new to the industry, it’s advisable to take it slowly to begin with. Set yourself a small budget and choose keywords that are well searched for and as cheap as possible.
* The first step is to choose the PPC search engine you are going to use. You can choose from the “Big 3” - Google AdWords, Yahoo! Search Marketing or MSN, or one of the smaller PPC search engines.
* When choosing your keywords, choose wisely (the more focused and targeted the better) and keep bids within your budget. Just because a keyword has the most searches does not necessarily mean it will be the most profitable.
For example: the keyword “batteries” might have a large number of searches, but it is too general. How do you know if the visitor wants the batteries your site is going to sell? More targeted keywords and phrases, even with fewer searches can be profitable. Example: the keyword “buy rechargeable AA batteries” is much more focused and more likely to result in a sale.
* Tip: Do not target only keywords with the highest number of searches, especially if you are just starting out. These will be the most sought after keywords and phrases for PPC and they will cost you more to bid on them. Don’t be afraid to use keywords from the middle, and even lower end on the list. Fewer click-throughs that convert to sales are much better than paying for a lot of click-throughs and fewer sales. Remember, you want quality targeted traffic.
* The next step is to design and implement your ad. This will depend on the PPC search engine you have chosen. Incorporate your keyword or key phrase into the Title and if possible, either the main keyword or a secondary keyphrase into the description.
Create a number of versions of your ad so you can split-test them to see which one works most effectively. PPC Marketing requires a good deal of tweaking – especially when you are starting out – so tweak, test and monitor until you find the right word combinations that not only draw you visitors but make the sale.
Pay Per Click Search Marketing
What is Pay Per Click Search Marketing?
A simple definition of Pay Per Click (PPC) is the placement of an ad on a search engine results page or web page that appears for specified keywords or key phrases. The advertiser pays a pre-determined price (or bid amount) whenever a visitor who lands on that page clicks on the ad you have placed there. That’s why they are termed “pay per click” because you only pay when the visitor clicks on your ad.
* A PPC ad usually consists of a heading, a short summary and the URL which is the landing page you have selected.
* Some PPC search engines strictly control and monitor the title and description you can use in your ad while others are more open to the type of ad you can place.
* In some cases, once you have devised your PPC ad, decided on the amount you are willing to bid and lodged your application with the PPC search engine, your ad will appear within minutes, other PPC search engines may take a couple of days for your ad to appear. So unlike organic SEO, PPC marketing can generally give you immediate results.
New AdWords updates from Google
This week, Google is rolling out new AdWords updates for advertisers.
The changes are fourfold:
- Google is changing how it calculates quality scores.
- There will no longer be minimum bid requirements.
- Recommended first page bids replace minimum bids.
- Google will provide more transparency into quality scores.
These are largely positive developments, though they may create a few hiccups as this rolls out.
Google AdWords PPC Campaign Basics
The article intend to help the novice , who want to enter internet marketing.
To touch the base I would like to mention here that in todays Search Engine Optimisation race , the site owner intend to bring their site higher in Search Engines (eg Google, Yahoo etc) with selected Keywords. It takes time to get Google Organic Results. So the other faster and expensive way is “Google AdWords PPC Campaign”. (PPC refers to Pay per click)
To Start PPC campaign you need to bid the relevant keyword for your website.
Bidding on a keyword (such as in the area of mustang horses) means that:
Adword
1. Display. You instruct Google AdWords to display your ad when a searcher puts in certain keywords that you specify (such as “mustang corral” or “mustang roundup”). These ads show up at the top or right side of the “natural” search results under the heading “Sponsored Links.” They have no effect on “natural” search ranking for your site.
2. Rank Order. The amount you bid will determine your ad’s position above or below other ads. If you place a maximum bid of 10¢ and your competitor bids 11¢, he has outbid you and his ad appears above yours (all other things being equal).
3. Cost Per Click. You only pay when your ad is clicked on. Your ad could have been displayed 42 times, but if it is only clicked on 4 times, you would owe 4 x 10¢ = 40¢.
It’s more complex than that, of course, but hopefully these three principles will introduce you to PPC advertising
301 redirect to new domain
If you have moved your site to a new domain and want that the traffic from the old domain should get redirected to the new domain, add the following lines in the .htaccess file of the old server
redirect 301 / http://www.newdomain.com/
How to get my pagerank back for joomla site
I wondered why google is considering http://www.technointellects.com and http://technointellects.com as different sites and rank both the URLs separately
Try this quick test for your web site. Navigate to the two following URL’s:
http://yoursite.com
http://www.yoursite.com
If you can actually have these show up in your browser then you have a problem. What is happening is that Joomla will happily process both URL’s, with and without the www.
“Is that bad?” you now ask.
Actually yes, This meant from Google’s point of view, they were actually 2 different sites and each will get get ranked individually. And one has to face the consequences of duplicate contents!
Thanks to the lots of resourceful sites on the internet which helped me fix the issue real fast
You need to make the following changes in your existing htaccess file or if if you don’t have one yet then need to create one and upload it
RewriteEngine On
RewriteCond %{HTTP_HOST} ^yoursite\.com$ [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [R=301,L]
Explanation to the above commands
The first line “RewriteEngine On” tells Apache to enable Mod_rewrite - the engine responsible for manipulating URLs.
The second line “RewriteCond %{HTTP_HOST} ^technointellects\.com$ [NC]” looks for when people access technointellects.com. The “[NC]” flag makes the test case-insensitive, so it catches URLs like TechnoIntellects.com.
The third line “RewriteRule ^(.*)$ http://www.technointellects.com/$1 [R=301,L]” redirects technointellects.com to www.technointellects.com with a 301 redirect.
Note, in the Joomla htaccess file the “RewriteEngine On” statement is already there, you don’t need it twice.
Search Engine tips for Beginners
Understanding SEO
Search Engine Optimization (SEO) is considered as the key for Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML.
Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
The important fact about SEO that one should know is that although SEO helps to increase the traffic to one’s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent ongoing activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it.
There are various activities performed by Search engines in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
True Search Engine Optimization requires several different techniques including coding & content changes along with ongoing SEO Management efforts to truly maximize the potential of a website’s organic presence on the Search Engines.
Why do you need Search Engine Optimization Service?
There are major commercial search engines - Yahoo!, MSN, Google available. The basic idea of SEO is to make your site’s content readable by search engines and put into their databases. This is an incredible opportunities available to websites provided via search - people who want what you have visiting your site. No matter what you are offering through your website, may it be content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a
Website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
Search engine optimization is the most cost-effective form of marketing available
Search Engine optimization will bring more traffic to a website than any other form of advertising
SEO can help you to win new customers and increase your website traffic
SEO can help you to generate more leads for your business.
More facts about SEO
When a Search Engine spiders your website, it’s crucial that all the backend coding of our clients websites is accurate. Non SEO friendly coding can cost the loss ranking on an entire page. Search Engine Optimization industry leaders have always believed in the phrase “Content is Kingâ€, and I feel the exact same way. Let’s think about content logically. A Search Engine spider is a robot and is not programmed to interpret something that is not there. In other words, you can’t rank under keywords that the Search Engine can’t read or see.
Dos and Donts for Beginners:
DOs
- Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.
- Fill in your tags The two most important tags are Title and Description because that’s what is displayed on the search results.
- Get other sites to link back to you This is one of the most important of the 100 factors Google considers when ranking sites
- Create a blog and post often. This can help you get links.
Donts
- Keyword Stuffing ie Don’t overdo it. In other words, don’t stuff your pages full of keywords.
- Link Farms
- Mirror Sites
- Cloaking
- Hidden/Invisible Text Spyware or Adware
-
RSS Feeds
